With the rapid rise of Internet, the number of consumers shopping online for consumer goods and services has grown dramatically. This growth in Internet shopping in many different cultures around the world has attracted ...

Compulsive buying is a dysfunctional consumer behavior, a chronic failure to control the urge to purchase products and services. The two main goals of this study were to explore whether gender was a significant predictor ...

Küresel rekabetin giderek artmasıyla, işletmeler etkin pazarlama stratejileri geliştirebilmek amacıyla tüketicilerin satın alma davranışları hakkında detaylı bilgiye ihtiyaç duymaktadırlar. Bu çalışmanın amacı, tüketicilerin ...

This study builds from LeClerc et al.’s (1989, 1994) work on foreign branding effects, but it does so in the context of a developing East European country; as in the case of Turkey. The purpose of this exploratory research ...

Bu araştırma, Türkiye’de yayınlanan televizyon reklamlarındaki mesajlarda milli ve kültürel değerlerinkullanımına karşı genel tüketici tutumunu ve tüketicilerin bu reklamlardaki mesajlara karşı olası tepkileriniortaya ...

Purpose This study will attempt to focus on how vendors serve operators, as operator service quality starts with vendor's technology infrastructure and service quality. The purpose of this study is to exhibit the most ...

It is crucial for companies to find out relevant information about the purchasing agents within families since they play a great role in the shaping of marketing, sales and promotion strategies of a company. This article ...

There is an increasing use of social media on a global scale and it has been forcing organizations to restructure and adjust their marketing activities. In a relationship-driven economy, the goal of achieving a ...

Nostalgia marketing has been widely used among marketing applications and has also been subject to marketing and consumer researches. This study aims to evaluate Turkish consumers’ reactions to the applications of nostalgia ...