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Factors affecting consumer's purchase decision on foreign branded apparel products
Yılmaz, Yeşim
(
Çankaya Üniversitesi
,
2014
)
Tüketicilerin yabancı markalı giyim ürünlerini satın alma nedenleri
Yılmaz, Yeşim
(
2014-09
)
Building strong brand (theory and practice) a case study
Mahmood, Ahmed
(
2015-08
)
The effect of brand equity on intrinsic and extrinsic motivations of consumers for luxury consumption tendency
Varan, Nuray
(
2020
)
Destination marketing: The case of Cappadocia brand image from local tourists
Demir Atalay, Kübra
(
2021
)
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Author
Yılmaz, Yeşim (2)
Demir Atalay, Kübra (1)
Mahmood, Ahmed (1)
Varan, Nuray (1)
Subject
Brand (5)
Marka (5)
Tüketici Davranışları (3)
Brand Equity (2)
Consumer Behaviours (2)
Brand Building (1)
Brand Identity (1)
Brand Image (1)
Brand Life Cycle (1)
Branding Benefits (1)
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2014 (2)
2015 (1)
2020 (1)
2021 (1)
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