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The determination of rural women’s brand preferences with ahp method: an application in laundry detergents industry
Turabık, Manolya
(
2012-09-18
)
Factors affecting consumer's purchase decision on foreign branded apparel products
Yılmaz, Yeşim
(
Çankaya Üniversitesi
,
2014
)
Tüketicilerin yabancı markalı giyim ürünlerini satın alma nedenleri
Yılmaz, Yeşim
(
2014-09
)
The effect of brand equity on intrinsic and extrinsic motivations of consumers for luxury consumption tendency
Varan, Nuray
(
2020
)
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Author
Yılmaz, Yeşim (2)
Turabık, Manolya (1)
Varan, Nuray (1)
Subject
Tüketici Davranışları (4)
Brand (3)
Marka (3)
Consumer Behaviours (2)
AHP Method (1)
AHP Methodu Uygulamaları (1)
Brand Equity (1)
Brand Preference (1)
Consumer Behaviors (1)
Consumer Behavıour (1)
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Date Issued
2014 (2)
2012 (1)
2020 (1)
Has File(s)
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