This study examines whether use of deception in ads, cultural stereotyping, sexual stereotyping, and emotional exploitation factors have an influence on the Turkish consumers. Specifically, the aim is to discover whether ...

Compulsive buying is a dysfunctional consumer behavior, a chronic failure to control the urge to purchase products and services. The two main goals of this study were to explore whether gender was a significant predictor ...

Consumers in developing countries seem to possess an increasing demand for the purchase of foreign products. Turkey is a magnet for multinational corporations that view the country as a must-win market. It has become ...

Celebrity endorsement is an effective method of advertising due to the great influence they exertover the members of a society. The success of a brand can be completely intertwined with thesuccess of a celebrity. The ...

Küresel rekabetin giderek artmasıyla, işletmeler etkin pazarlama stratejileri geliştirebilmek amacıyla tüketicilerin satın alma davranışları hakkında detaylı bilgiye ihtiyaç duymaktadırlar. Bu çalışmanın amacı, tüketicilerin ...

Purpose This study will attempt to focus on how vendors serve operators, as operator service quality starts with vendor's technology infrastructure and service quality. The purpose of this study is to exhibit the most ...

There is an increasing use of social media on a global scale and it has been forcing organizations to restructure and adjust their marketing activities. In a relationship-driven economy, the goal of achieving a ...

Nostalgia marketing has been widely used among marketing applications and has also been subject to marketing and consumer researches. This study aims to evaluate Turkish consumers’ reactions to the applications of nostalgia ...