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Consumers Purchase Intentions For Foreign Products: An Empirical Research Study In Istanbul, Turkey
Akagün Ergin, Elif
(
2010-12
)
Do Young Consumers Abandon Ship after a Celebrity Endorsement Scandal? Evidence from an Emerging Market
Akagün Ergin, Elif
;
Özdemir, Handan
(
2019
)
Key Factors for Student Recruitment: The Issue of University Branding
Taş, Ayşegül
;
Akagün Ergin, Elif
(
2012
)
Giyim ve gıda ürünleri kategorilerinde tüketicilerin plansız satın alma davranışları üzerine bir araştırma
Akagün Ergin, Elif
;
Özdemir Akbay, Handan
(
2011
)
The Role of Social Media on Establishing Brand Value: A Content Analysis on Banks in Turkey
Ergör, Zeynep Birce
;
Akagün Ergin, Elif
(
2016-02
)
Yıldız Gücü (Star Power): Yıldız Sporcular Y KuşağıTüketicilerinin Tüketim Kararlarını Etkiler Mi?
Özdemir, Handan
;
Akagün Ergin, Elif
;
Avcı, Mustafa Serhat
(
2021
)
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Author
Akagün Ergin, Elif (16)
Özdemir, Handan (5)
Taş, Ayşegül (2)
Avcı, Mustafa Serhat (1)
Ergör, Zeynep Birce (1)
Kurtulmusoğlu, Feride Bahar (1)
Parıltı, Nurettin (1)
Özdemir Akbay, Handan (1)
Özdemir, H. (1)
Şahin, Nilay (1)
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Subject
Consumer Behavior (3)
Brand Prestige (2)
Brand Value (2)
Purchasing Decision (2)
AHP (Analitic Hiyerarchy Process) (1)
Atletik Yıldız Gücü (1)
Brand Quality (1)
Brand Reputation (1)
Celebrity Endorsement (1)
Celebrity Scandal (1)
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2020 - 2021 (1)
2010 - 2019 (13)
2005 - 2009 (2)
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