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Yeşil Pazarlama Faaliyetlerinin Yeşil Marka Farkındalığı ve Tüketici Satın Alma Niyeti Üzerindeki Aracılık Etkisi
Özsaçmacı, Bülent
(
2018-10
)
Hedonizm, Hedonik Tüketim Ve Tüketimde Materyalist Eğilimler Üzerine Bir Araştırma
Özsaçmacı, Bülent
;
Yener, Dursun
;
Dursun, Tolga
(
2019
)
A Relationship Marketing Strategy in Brand Communication: Influencer Marketing Strategy
Özsaçmacı, Bülent
;
Dursun, Tolga
(
IGI Global
,
2020
)
EXPLORING THE EFFECT OF CONSUMERS' FOOD-RELATED DECISION MAKING STYLES ON NATIONAL BRAND VS. STORE BRAND CHOICE
Demirgüneş, Banu Külter
;
Özsaçmacı, Bülent
(
2016
)
Impact of Loyalty Cards On Customers’ Store Loyalty
Akagün Ergin, Elif
;
Parıltı, Nurettin
;
Özsaçmacı, Bülent
(
2007-02
)
Insights into Consumer Preference of Foreign Brand Names: Reality or Myth?
Akagün Ergin, Elif
;
Özsaçmacı, Bülent
(
2014
)
Marka Birleşmeleri
Özsaçmacı, Bülent
(
Gazi Kitabevi
,
2018
)
Ethical İssues İn Marketing: An Application For Understanding Ethical Decision Making
Parıltı, Nurettin
;
Külter Demirgüneş, Banu
;
Özsaçmacı, Bülent
(
2014
)
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Özsaçmacı, Bülent (8)
Akagün Ergin, Elif (2)
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