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The Effect of Organizational Culture On Organizational Image and Identity: Evidence From A Pharmaceutical Company

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dc.contributor.author Bingöl, Dursun
dc.contributor.author Şener, İrge
dc.contributor.author Çevik, Emin
dc.date.accessioned 2020-04-04T17:00:18Z
dc.date.available 2020-04-04T17:00:18Z
dc.date.issued 2013
dc.identifier.citation Bingol, Dursun; Sener, Irge; Cevik, Emin, "The Effect of Organizational Culture on Organizational Image and Identity: Evidence from a Pharmaceutical Company" Proceedings of 9Th International Strategic Management Conference, Vol. 99, pp. 222-229, (2013) tr_TR
dc.identifier.issn 1877-0428
dc.identifier.uri http://hdl.handle.net/20.500.12416/2927
dc.description.abstract Every organization has its own distinct organizational culture that is fundamental for organizational identity of employees and the perceptions of organizational image. In this study, it is aimed to understand the relations of organizational culture, identity and image within a regional office of a pharmaceutical company. Three different surveys, each focusing on a different dimension, are conducted with all of the 10 managers of the regional office, 30 employees and 85 customers of the company. The findings of the research demonstrate the presence of a hierarchy culture, moderate level of organizational identity for employees and image perceptions based on R&D for the employees and brand for the customers. In the light of the findings, it is evaluated that there exists a need for change of the present organizational culture. tr_TR
dc.description.sponsorship Int Strateg Management & Managers Assoc tr_TR
dc.language.iso eng tr_TR
dc.publisher Elsevier Science BV tr_TR
dc.relation.isversionof 10.1016/j.sbspro.2013.10.489 tr_TR
dc.rights info:eu-repo/semantics/openAccess tr_TR
dc.subject Organizational Culture tr_TR
dc.subject Organizational Identity tr_TR
dc.subject Organizational Image tr_TR
dc.title The Effect of Organizational Culture On Organizational Image and Identity: Evidence From A Pharmaceutical Company tr_TR
dc.type workingPaper tr_TR
dc.relation.journal Proceedings of 9Th International Strategic Management Conference tr_TR
dc.contributor.authorID 21583 tr_TR
dc.identifier.volume 99 tr_TR
dc.identifier.startpage 222 tr_TR
dc.identifier.endpage 229 tr_TR
dc.contributor.department Çankaya Üniversitesi, İktisadi İdari Bilimler Fakültesi, İşletme Bölümü tr_TR


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