With the rapid rise of Internet, the number of consumers shopping online for consumer goods and services has grown dramatically. This growth in Internet shopping in many different cultures around the world has attracted ...

Compulsive buying is a dysfunctional consumer behavior, a chronic failure to control the urge to purchase products and services. The two main goals of this study were to explore whether gender was a significant predictor ...

Küresel rekabetin giderek artmasıyla, işletmeler etkin pazarlama stratejileri geliştirebilmek amacıyla tüketicilerin satın alma davranışları hakkında detaylı bilgiye ihtiyaç duymaktadırlar. Bu çalışmanın amacı, tüketicilerin ...

Bu çalışmanın amacı, atanmış veya seçilmiş rol modellerinin üniversite öğrencilerinin satın alma eğilimleri ve satın alma davranışları üzerindeki etkisini incelemektir. Veriler, Ankara’da iki ayrı üniversitede okuyan ve ...

It is crucial for companies to find out relevant information about the purchasing agents within families since they play a great role in the shaping of marketing, sales and promotion strategies of a company. This article ...

The organic food market in Turkey has experienced a significant growth over the past decade. The goal of this paper is to explore Turkish consumers' nature of demand for organic food products. The effect of four factors, ...