Influencer marketing increases brand awareness by generating appropriate content to attract the attention of consumers in a virtual environment in accordance with the brand texture. This chapter explores research to determine ...

In recent years business ethics and social responsibility have gained great importance in marketing practices, especially in societal marketing practices. Businesses infinitely struggle to indicate their contributions to ...

Utilizing survey data collected over three rounds, this paper investigates the impact of pre-COVID innovation performance, innovation type, sources of knowledge, and the moderating role of financial constraints on survival ...

This study builds from LeClerc et al.’s (1989, 1994) work on foreign branding effects, but it does so in the context of a developing East European country; as in the case of Turkey. The purpose of this exploratory research ...

This study investigates the stochastic properties of renewable energy consumption series across 11 Commonwealth of Independent States countries through the period of 1990-2015. For this purpose, along with traditional ...

This study investigates the relationship between external borrowing and economic growth in the Commonwealth Independent States during the period 1995–2018. Autoregressive distributed lag (ARDL) model is employed to determine ...

This study analyses the relationship between energy consumption and economic growth for 119 countries during the period of 1970-2015, classified into four groups regarding to the World Bank income ranking. The main motivation ...

This study examines the convergence hypothesis of natural gas price series of Russian Federation and USA using both linear and nonlinear time series techniques Russian Federation and USA during the period of 1991-2011. ...