Influencer marketing increases brand awareness by generating appropriate content to attract the attention of consumers in a virtual environment in accordance with the brand texture. This chapter explores research to determine ...

In recent years business ethics and social responsibility have gained great importance in marketing practices, especially in societal marketing practices. Businesses infinitely struggle to indicate their contributions to ...

In this paper, we try to determine whether loyalty cards issued by stores have an impact on customer loyalty and how loyalty cards compare with other factors companies can use to increase loyalty in general. Based on the ...

This paper empirically investigates the cyclical behavior of price-cost marginsfor Turkish banks over the 2002q1-2017q3 period by exploiting dynamic panel datamodeling approaches. The estimation results indicate that margins ...

This paper analyses the stochastic pattern of health care spending for 188 countries around the world which are categorized into four groups based on the World Bank income categories. The main motivation of this ar-ticle ...

The goal of achieving a single European market for electricity has been one of the main objectives for European countries since the “Single European Act” of 1988. The main purpose of this study is to examine whether the ...

This paper analyses the relationship between foreign direct investment inflows and pollution emissions for 139 countries during the period of 1970-2015 and the countries are classified into four groups regarding to the ...

Bu çalışma, yeşil pazarlama faaliyetlerinde, yeşil marka farkındalığı ile tüketici satın alma niyetleri arasındaki ilişkinin incelenmesini amaçlamaktadır. Bu araştırma, nicel tabanlı ilişkisel tarama modelinde betimsel ...