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Browsing Dış Ticaret Bölümü Yayın Koleksiyonu by Author "Parıltı, Nurettin"

Browsing Dış Ticaret Bölümü Yayın Koleksiyonu by Author "Parıltı, Nurettin"

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  • Ethical İssues İn Marketing: An Application For Understanding Ethical Decision Making 
    Parıltı, Nurettin; Külter Demirgüneş, Banu; Özsaçmacı, Bülent (2014)
    In recent years business ethics and social responsibility have gained great importance in marketing practices, especially in societal marketing practices. Businesses infinitely struggle to indicate their contributions to ...
  • Impact of Loyalty Cards On Customers’ Store Loyalty 
    Akagün Ergin, Elif; Parıltı, Nurettin; Özsaçmacı, Bülent (2007-02)
    In this paper, we try to determine whether loyalty cards issued by stores have an impact on customer loyalty and how loyalty cards compare with other factors companies can use to increase loyalty in general. Based on the ...