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Now showing items 1-19 of 19

Impact of Loyalty Cards On Customers’ Store Loyalty

Akagün Ergin, Elif; Parıltı, Nurettin; Özsaçmacı, Bülent (2007-02)

In this paper, we try to determine whether loyalty cards issued by stores have an impact on customer loyalty and how loyalty cards compare with other factors companies can use to increase loyalty in general. Based on the ...
Insights into Consumer Preference of Foreign Brand Names: Reality or Myth?

Akagün Ergin, Elif; Özsaçmacı, Bülent (2014)

This study builds from LeClerc et al.’s (1989, 1994) work on foreign branding effects, but it does so in the context of a developing East European country; as in the case of Turkey. The purpose of this exploratory research ...
Ethical İssues İn Marketing: An Application For Understanding Ethical Decision Making

Parıltı, Nurettin; Külter Demirgüneş, Banu; Özsaçmacı, Bülent (2014)

In recent years business ethics and social responsibility have gained great importance in marketing practices, especially in societal marketing practices. Businesses infinitely struggle to indicate their contributions to ...
The Stochastic Futures of the Natural Gas Prices: Russian Federation in Caspian Region

Yaşar Başkaraağaç, Nermin (2014)

This study examines the convergence hypothesis of natural gas price series of Russian Federation and USA using both linear and nonlinear time series techniques Russian Federation and USA during the period of 1991-2011. ...
EXPLORING THE EFFECT OF CONSUMERS' FOOD-RELATED DECISION MAKING STYLES ON NATIONAL BRAND VS. STORE BRAND CHOICE

Demirgüneş, Banu Külter; Özsaçmacı, Bülent (2016)

It is important for marketers to understand the individuals' buying decisions in a competitive environment. The concept of decision making style is one of the key determinants of consumers' behavioral patterns. This study ...
The relationship between energy consumption and economic growth: Evidence from different income country groups

Yaşar, Nermin (2017)

This study analyses the relationship between energy consumption and economic growth for 119 countries during the period of 1970-2015, classified into four groups regarding to the World Bank income ranking. The main motivation ...
Is There a Financial Accelerator Mechanism in the Turkish Banking Industry?

Özşuca Erenoğlu, Ekin Ayşe (2018)

This paper empirically investigates the cyclical behavior of price-cost marginsfor Turkish banks over the 2002q1-2017q3 period by exploiting dynamic panel datamodeling approaches. The estimation results indicate that margins ...
Marka Birleşmeleri

Özsaçmacı, Bülent (Gazi Kitabevi, 2018)
Türkiye’de Banka Sermaye Tamponları, Kredi Büyümesi Ve İş Çevrimleri

Özşuca, Ekin Ayşe (2018)

Bu çalışmada, Türkiye’de faaliyet gösteren bankaların sermaye tamponlarının iş çevrimleri ve kredi büyümesi ile ilişkisi 2002-2017 dönemi için üç aylık veriler kullanılarak incelenmiştir. Tahminler sistem ...
The relationship between foreign direct investment and CO 2 emissions across a panel of countries

Yaşar, Nermin; Telatar, M.E. (2018-01-01)

This paper analyses the relationship between foreign direct investment inflows and pollution emissions for 139 countries during the period of 1970-2015 and the countries are classified into four groups regarding to the ...
Yeşil Pazarlama Faaliyetlerinin Yeşil Marka Farkındalığı ve Tüketici Satın Alma Niyeti Üzerindeki Aracılık Etkisi

Özsaçmacı, Bülent (2018-10)

Bu çalışma, yeşil pazarlama faaliyetlerinde, yeşil marka farkındalığı ile tüketici satın alma niyetleri arasındaki ilişkinin incelenmesini amaçlamaktadır. Bu araştırma, nicel tabanlı ilişkisel tarama modelinde betimsel ...
Hedonizm, Hedonik Tüketim Ve Tüketimde Materyalist Eğilimler Üzerine Bir Araştırma

Özsaçmacı, Bülent; Yener, Dursun; Dursun, Tolga (2019)

Modern pazarlama yaklaşımı, tüketicilerin farklı özelliklerini de göz önüne alarak, talepler ve ihtiyaçlar üzerine odaklanmaktadır. Tüketicileri alışverişe yönlendiren nedenlerin tespiti ve bunun yanı sıra hangi pazarlama ...
A Relationship Marketing Strategy in Brand Communication: Influencer Marketing Strategy

Özsaçmacı, Bülent; Dursun, Tolga (IGI Global, 2020)

Influencer marketing increases brand awareness by generating appropriate content to attract the attention of consumers in a virtual environment in accordance with the brand texture. This chapter explores research to determine ...
Stationarity properties of renewable energy consumption in the commonwealth of independent states

Yaşar, Nermin (2020)

This study investigates the stochastic properties of renewable energy consumption series across 11 Commonwealth of Independent States countries through the period of 1990-2015. For this purpose, along with traditional ...
The convergence of electricity prices for european union countries

Telatar, M. Erdinç; Yaşar, Nermin (2020-01-01)

The goal of achieving a single European market for electricity has been one of the main objectives for European countries since the “Single European Act” of 1988. The main purpose of this study is to examine whether the ...
Can US Wage Increases be Regarded as a Leading Indicator for Bond Rates?

Özsuca Erenoğlu, Ekin Ayşe; Acar, Elif Öznur (2020-12)

After the subprime meltdown, the Federal Reserve focused its attention on US non-farm payroll data in order to pave the way for its fund rate hikes. As time went by,the Federal Reserve deemed particularly one ...
Stochastic Pattern of Health Care Spending: Evidence from Nonlinear Panel Data Analysis

Yasar, Nermin (2021)

This paper analyses the stochastic pattern of health care spending for 188 countries around the world which are categorized into four groups based on the World Bank income categories. The main motivation of this ar-ticle ...
The Causal Relationship Between Foreign Debt and Economic Growth: Evidence from Commonwealth Independent States

Yaşar, Nermin (2021-11)

This study investigates the relationship between external borrowing and economic growth in the Commonwealth Independent States during the period 1995–2018. Autoregressive distributed lag (ARDL) model is employed to determine ...
Tüketicilerin Demografik Özelliklerinin Marka Tercihleri ve Marka Kişiliği Oluşumu Üzerine Bir Araştırma: Emlak Sektörü Örneği

Özsaçmacı, Bülent; Dursun, Tolga (2022)

Pazarlama literatüründe marka kişiliği kavramı araştırmalara konu olmaya başladığı dönemden bu yana pek çok kategoride yer alan markaya yüklenen kişilik özellikleri çeşitli karşılaştırmalara konu olmuştur. Bir tüketicinin ...

Now showing items 1-19 of 19

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