Influencer marketing increases brand awareness by generating appropriate content to attract the attention of consumers in a virtual environment in accordance with the brand texture. This chapter explores research to determine ...

It is important for marketers to understand the individuals' buying decisions in a competitive environment. The concept of decision making style is one of the key determinants of consumers' behavioral patterns. This study ...

In this paper, we try to determine whether loyalty cards issued by stores have an impact on customer loyalty and how loyalty cards compare with other factors companies can use to increase loyalty in general. Based on the ...

This paper empirically investigates the cyclical behavior of price-cost marginsfor Turkish banks over the 2002q1-2017q3 period by exploiting dynamic panel datamodeling approaches. The estimation results indicate that margins ...

This study investigates the stochastic properties of renewable energy consumption series across 11 Commonwealth of Independent States countries through the period of 1990-2015. For this purpose, along with traditional ...

This study investigates the relationship between external borrowing and economic growth in the Commonwealth Independent States during the period 1995–2018. Autoregressive distributed lag (ARDL) model is employed to determine ...

This study analyses the relationship between energy consumption and economic growth for 119 countries during the period of 1970-2015, classified into four groups regarding to the World Bank income ranking. The main motivation ...

Bu çalışma, yeşil pazarlama faaliyetlerinde, yeşil marka farkındalığı ile tüketici satın alma niyetleri arasındaki ilişkinin incelenmesini amaçlamaktadır. Bu araştırma, nicel tabanlı ilişkisel tarama modelinde betimsel ...