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The effect of brand equity on intrinsic and extrinsic motivations of consumers for luxury consumption tendency
Varan, Nuray
(
2020
)
Yerli ve yabancı marka kişiliği karşılaştırılması ve Starbucks ile Coffee Lab üzerinde bir karşılaştırma
Alın, Kıvanç
(
2021
)
Destination marketing: The case of Cappadocia brand image from local tourists
Demir Atalay, Kübra
(
2021
)
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Alın, Kıvanç (1)
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