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Building strong brand (theory and practice) a case study
Mahmood, Ahmed
(
2015-08
)
The effect of brand equity on intrinsic and extrinsic motivations of consumers for luxury consumption tendency
Varan, Nuray
(
2020
)
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Author
Mahmood, Ahmed (1)
Varan, Nuray (1)
Subject
Brand (2)
Brand Equity (2)
Marka (2)
Brand Building (1)
Brand Life Cycle (1)
Branding Benefits (1)
Consumer Behaviors (1)
Intrinsic and Extrinsic Motivation (1)
İçsel ve Dışsal Motivasyon (1)
Luxury Good Tendency (1)
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Date Issued
2015 (1)
2020 (1)
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