The purpose of this study is to analyze the causes of the Greece debt crisis and discuss about possible solutions for the Greek economy in Post - Keynesian perspective. In this framework, first, the establishment and ...

This study builds from LeClerc et al.’s (1989, 1994) work on foreign branding effects, but it does so in the context of a developing East European country; as in the case of Turkey. The purpose of this exploratory research ...

Over the last decades, companies have significantly increased their investments in the creation and development of brands. The brand creates value for both the consumers and the company. Consumers brand associations are a ...

Rasyonel seçimler, temel ihtiyaçların uyumlu ve tutarlı bir şekilde giderildiği ve elde edilecek faydanın en üst düzeyde olduğu seçimler olarak tanımlanır. Günlük hayattaki insan seçimleri genellikle rasyonellik varsayımına ...