Browsing E-Ticaret ve Pazarlama by Issue Date

Now showing items 1-9 of 9

Impact of Loyalty Cards On Customers’ Store Loyalty

Akagün Ergin, Elif; Parıltı, Nurettin; Özsaçmacı, Bülent (2007-02)

In this paper, we try to determine whether loyalty cards issued by stores have an impact on customer loyalty and how loyalty cards compare with other factors companies can use to increase loyalty in general. Based on the ...
The Effect Of Brand Associations: A Field Study On Turkish Consumers

Ergin, Elif Akagun; Özsaçmacı, Bülent; Özdemir, Handan (2011-02)

Over the last decades, companies have significantly increased their investments in the creation and development of brands. The brand creates value for both the consumers and the company. Consumers brand associations are a ...
Insights into Consumer Preference of Foreign Brand Names: Reality or Myth?

Akagün Ergin, Elif; Özsaçmacı, Bülent (2014)

This study builds from LeClerc et al.’s (1989, 1994) work on foreign branding effects, but it does so in the context of a developing East European country; as in the case of Turkey. The purpose of this exploratory research ...
Yatırımcı Davranışları ve Karar Vermede Çerçeveleme Etkisi: Türkiye’de Yaşayan Karar Vericiler Üzerine Bir Çalışma

Ergör, Zeynep Birce (2017)

Rasyonel seçimler, temel ihtiyaçların uyumlu ve tutarlı bir şekilde giderildiği ve elde edilecek faydanın en üst düzeyde olduğu seçimler olarak tanımlanır. Günlük hayattaki insan seçimleri genellikle rasyonellik varsayımına ...
Etik ve Sosyal Sorumluluk: İlgili Kavramlar ve Aralarındaki İlişkiler

Kılıç, Tamer (Gazi Kitabevi, 2017)
A Post - Keynesian Analysis of The Greek Crisis

Erünlü, Zeynep; Güneri, Barbaros (2018)

The purpose of this study is to analyze the causes of the Greece debt crisis and discuss about possible solutions for the Greek economy in Post - Keynesian perspective. In this framework, first, the establishment and ...
Kriz Dönemlerinde İnsan Kaynakları Yönetimi: Nitel Bir Araştırma

Yurttaş, Esra; Kılıç, Tamer (2019)
The Effects of Trade Liberalization and Export Diversification on Unemployment: An Empirical Analysis

Güneri, Barbaros; Erünlü, Zeynep (2020)

This study investigates the effects of trade liberalization and export diversification on unemployment rate for a group of OECD countries for the period between 1991 and 2014. Using several liberalization and export ...
Yönetimde Etik ve Sosyal Sorumluluğun Geleceği

Kılıç, Tamer (Nobel Yayınevi, 2022)

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