DSpace@Çankaya

Yazar "Özsaçmacı, Bülent" için E-Ticaret ve Pazarlama listeleme

Yazar "Özsaçmacı, Bülent" için E-Ticaret ve Pazarlama listeleme

Sırala: Sıra: Sonuçlar:

  • Impact of Loyalty Cards On Customers’ Store Loyalty 
    Akagün Ergin, Elif; Parıltı, Nurettin; Özsaçmacı, Bülent (2007-02)
    In this paper, we try to determine whether loyalty cards issued by stores have an impact on customer loyalty and how loyalty cards compare with other factors companies can use to increase loyalty in general. Based on the ...
  • Insights into Consumer Preference of Foreign Brand Names: Reality or Myth? 
    Akagün Ergin, Elif; Özsaçmacı, Bülent (2014)
    This study builds from LeClerc et al.’s (1989, 1994) work on foreign branding effects, but it does so in the context of a developing East European country; as in the case of Turkey. The purpose of this exploratory research ...
  • The Effect Of Brand Associations: A Field Study On Turkish Consumers 
    Ergin, Elif Akagun; Özsaçmacı, Bülent; Özdemir, Handan (2011-02)
    Over the last decades, companies have significantly increased their investments in the creation and development of brands. The brand creates value for both the consumers and the company. Consumers brand associations are a ...