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The Angry Customers: A Reflection on Apparel Retailers in Turkey

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dc.contributor.author A. Ergin, Elif
dc.contributor.author Özdemir, Handan
dc.contributor.author Özsaçmacı, Bülent
dc.date.accessioned 2024-01-12T11:48:32Z
dc.date.available 2024-01-12T11:48:32Z
dc.date.issued 2015
dc.identifier.citation A. Ergin, Elif; Özdemir, Handan; Özsaçmacı, Bülent (2015). "The Angry Customers: A Reflection on Apparel Retailers in Turkey", International Journal of Marketing Studies, Vol. 7, No. 2, pp. 84-89. tr_TR
dc.identifier.issn 1918-719X
dc.identifier.issn 1918-7203
dc.identifier.uri http://hdl.handle.net/20.500.12416/6869
dc.description.abstract While anger is the dominant affective reaction following service failure, little research focused on its potentially damaging effects. Different consumers can have different emotional reactions to the same event depending on their expectations and personality situations. The present study aims to discover the circumstances where consumers reveal an anger emotion toward the apparel retail stores. The study also investigates how this anger situation impacts consumers’ purchasing decisions and attitudes toward the apparel retail stores. Results revealed five major sources of anger that influence consumers in a negative manner both in terms of their attitude toward a particular retail store and their acts of purchases from the store. tr_TR
dc.language.iso eng tr_TR
dc.relation.isversionof 10.5539/ijms.v7n2p84 tr_TR
dc.rights info:eu-repo/semantics/openAccess tr_TR
dc.subject Consumer Anger tr_TR
dc.subject Retail tr_TR
dc.subject Service Failures tr_TR
dc.subject Purchasing Decision tr_TR
dc.subject Consumer Behavior tr_TR
dc.title The Angry Customers: A Reflection on Apparel Retailers in Turkey tr_TR
dc.type article tr_TR
dc.relation.journal International Journal of Marketing Studies tr_TR
dc.contributor.authorID 19729 tr_TR
dc.identifier.volume 7 tr_TR
dc.identifier.issue 2 tr_TR
dc.identifier.startpage 84 tr_TR
dc.identifier.endpage 89 tr_TR
dc.contributor.department Çankaya Üniversitesi, İktisadi ve İdari Bilimler Fakültesi, Uluslararası Ticaret Bölümü tr_TR


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