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Brand Loyalty İn The Cosmetics Industry: A Field Study On Turkish Women‟s Brand Loyalty Among Cosmetics Products

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dc.contributor.author Akagün Ergin, Elif
dc.contributor.author Özdemir, Handan
dc.contributor.author Parıltı, Nurettin
dc.date.accessioned 2024-02-15T13:28:08Z
dc.date.available 2024-02-15T13:28:08Z
dc.date.issued 2005-05
dc.identifier.citation Akagün Ergin, E.; Özdemir, H.; Parıltı, N. (2005). "Brand Loyalty İn The Cosmetics Industry: A Field Study On Turkish Women‟s Brand Loyalty Among Cosmetics Products", Journal of Business & Economics Research, Vol.3, No.5, pp.5-16. tr_TR
dc.identifier.uri http://hdl.handle.net/20.500.12416/7241
dc.description.abstract Cosmetics industry has a share of 135 billion dollars in the global market. The biggest multinational cosmetics companies in the world such as Avon, Procter and Gamble, Estee Lauder, Nivea, L’oreal are very much interested in the Turkish market. Turkey is a developing country in terms of cosmetics consumption and has a great potential with a population of 70 million. This study aims to determine whether turkish women have brand loyalty among skin-care products in the cosmetics sector. It is our hope that the results of this study will help foreign and domestic cosmetics companies, already existing in or planning to enter the Turkish market, in shaping their marketing strategies. tr_TR
dc.language.iso eng tr_TR
dc.rights info:eu-repo/semantics/openAccess tr_TR
dc.title Brand Loyalty İn The Cosmetics Industry: A Field Study On Turkish Women‟s Brand Loyalty Among Cosmetics Products tr_TR
dc.type article tr_TR
dc.relation.journal Journal of Business & Economics Research tr_TR
dc.contributor.authorID 120408 tr_TR
dc.contributor.authorID 116684 tr_TR
dc.identifier.volume 3 tr_TR
dc.identifier.issue 5 tr_TR
dc.identifier.startpage 5 tr_TR
dc.identifier.endpage 16 tr_TR
dc.contributor.department Çankaya Üniversitesi, İktisadi ve İdari Bilimler Fakültesi, İşletme Bölümü tr_TR


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