Abstract:
With the rapid rise of Internet, the number of consumers shopping online for consumer goods and
services has grown dramatically. This growth in Internet shopping in many different cultures around the world
has attracted the attention of researchers interested in what leads individuals to adopt this mode of shopping.
Similar to the global trend, Turkish consumers are increasingly opting to use the Internet for their shopping
purposes as well. With a population over 70 million people, Turkish market’s potential for online commerce is
quite significant. The aim of this study is to examine male and female consumers’ online shopping behavior,
usage patterns and the key elements that encourage online shopping.