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How Do Enterprises Communicate Their Innovation Strategies? An Assessment and Comparison of Turkish Firms’ Website Statements

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dc.contributor.author Sakarya, Arif Orçun
dc.date.accessioned 2024-03-18T11:47:05Z
dc.date.available 2024-03-18T11:47:05Z
dc.date.issued 2016-01
dc.identifier.citation Sakarya, Arif Orçun. (2016). "How Do Enterprises Communicate Their Innovation Strategies? An Assessment and Comparison of Turkish Firms’ Website Statements", Expert Journal of Business and Management, Vol.4, No.2, pp.78-86. tr_TR
dc.identifier.issn 2344-6781
dc.identifier.uri http://hdl.handle.net/20.500.12416/7595
dc.description.abstract Innovation strategy practices primarily aim to sustain competitive advantage and growth via new business models and added value. The goal of this study is to discover the extent of innovation statements communicated to stakeholders by Turkish firms listed in the second top 500 industrial enterprises ranking of Istanbul Chamber of Industry as of 2013 and 2014. To do this, topics closely related to innovation are examined via a comparative analysis of related website contents. The study includes four main parts. The first and second parts review the literature and theoretical background. The third part introduces the methodological framework of the paper including the profile of the firms under consideration and analytical procedures. Content analysis is used to group web-based information related to innovation and other notions. Groups include mission, vision and values, research and development ability, and innovation related topics which statement densities are discussed in the context of motivation for value creation. It has been deduced that the gradual increase in firms’ innovation awareness is also communicated to stakeholders especially in research and the context of development activities’. Finally this paper ends with a conclusion. tr_TR
dc.language.iso eng tr_TR
dc.rights info:eu-repo/semantics/openAccess tr_TR
dc.subject Innovation tr_TR
dc.subject Research And Development tr_TR
dc.subject Stakeholder tr_TR
dc.subject Value tr_TR
dc.title How Do Enterprises Communicate Their Innovation Strategies? An Assessment and Comparison of Turkish Firms’ Website Statements tr_TR
dc.type article tr_TR
dc.relation.journal Expert Journal of Business and Management tr_TR
dc.contributor.authorID 19342 tr_TR
dc.identifier.volume 4 tr_TR
dc.identifier.issue 2 tr_TR
dc.identifier.startpage 78 tr_TR
dc.identifier.endpage 86 tr_TR
dc.contributor.department Çankaya Üniversitesi, İktisadi ve İdari Bilimler Fakültesi, İşletme Bölümü tr_TR


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