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Ethıcal Issues In Marketıng: An Applıcatıon For Understandıng Ethıcal Decısıon Makıng

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dc.contributor.author Parıltı, Nurettin
dc.contributor.author Külter Demirgüneş, Banu
dc.contributor.author Özsaçmacı, Bülent
dc.date.accessioned 2024-03-20T13:00:00Z
dc.date.available 2024-03-20T13:00:00Z
dc.date.issued 2014
dc.identifier.citation Parıltı, Nurettin; Külter Demirgüneş, Banu; Özsaçmacı, B. (2014). "Ethıcal Issues In Marketıng: An Applıcatıon For Understandıng Ethıcal Decısıon Makıng", Marmara Üniversitesi İktisadi İdari Bilimler Fakültesi Dergisi, Vol.36, No.2, pp.245-298. tr_TR
dc.identifier.issn 1300-7262
dc.identifier.uri http://hdl.handle.net/20.500.12416/7649
dc.description.abstract In recent years business ethics and social responsibility have gained great importance in marketing practices, especially in societal marketing practices. Businesses infinitely struggle to indicate their contributions to society. Consumers consciously evaluate this contribution. Manipulated consumer choices and unethical marketing applications can affect purchasing behavior. Particularly intense competition, globalization and societal consciousness transform businesses into social organizations and lead them into marketing efforts offering social value. Although business ethics and social responsibility of businesses have gained more attention in recent years, defining consumers’ perceptions on ethical issues is still minimal. This study presents an empirical research of consumer perceptions on ethical issues. Reflection of this perception on purchasing behavior is also another important issue to be considered. The aim of this study is to investigate the factors related with ethical issues in marketing practices and to reveal possible influences of these factors on consumers’ ethical decision making. The main objective of the study is to find out consumers’ perceptions on businesses’ ethical issues such as misleading advertising, deceptive packaging and to reveal the impact of these issues on their ethical purchasing behavior or ethical decision making. It also reveals which criteria is more important for ethical decision making. This study reveals that consumers reflect their ethical perceptions on their purchasing behavior. Each ethical issue has been found to be a positive effect on purchasing behavior. Businesses’ practices on packaging has been indicated as the most effective ethical issue on purchasing behavior. The study is considered to be a significant outcome for businesses to direct their advertising, packaging and other activities. tr_TR
dc.language.iso eng tr_TR
dc.relation.isversionof 10.14780/iibd.22226 tr_TR
dc.rights info:eu-repo/semantics/openAccess tr_TR
dc.subject Marketing Ethic tr_TR
dc.subject Social Responsibility tr_TR
dc.subject Purchasing Behavior tr_TR
dc.title Ethıcal Issues In Marketıng: An Applıcatıon For Understandıng Ethıcal Decısıon Makıng tr_TR
dc.type article tr_TR
dc.relation.journal Marmara Üniversitesi İktisadi İdari Bilimler Fakültesi Dergisi tr_TR
dc.contributor.authorID 19729 tr_TR
dc.identifier.volume 36 tr_TR
dc.identifier.issue 2 tr_TR
dc.identifier.startpage 245 tr_TR
dc.identifier.endpage 298 tr_TR
dc.contributor.department Çankaya Üniversitesi, İktisadi ve İdari Bilimler Fakültesi, Uluslararası Ticaret Bölümü tr_TR


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