Abstract:
Small and medium sized enterprises (SMEs) are important actors in Turkey since they constitute the majority of the industries. The goal of the study is to determine the inputs, which affect new product development among Turkish SMEs in different cities with a “resource-based view” approach. Following the introduction and theoretical foundations of the resource-based view theory; spatial effects are observed by a clustering analysis. Then, a regression analysis is conducted for identifying the input variables. It has been concluded that new product development is affected by SMEs’ marketing efforts as well as SWOT analysis capability in the emerging regions of Turkey.