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DESIGN AND COUNTER DESIGN AGAINST CONSUMPTION: 1972 “ITALY, THE NEW DOMESTIC LANDSCAPE” EXHIBITION (1)

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dc.contributor.author Boysan, Aysu
dc.contributor.author Tunca, Gülru Mutlu
dc.date.accessioned 2024-05-30T08:10:40Z
dc.date.available 2024-05-30T08:10:40Z
dc.date.issued 2023
dc.identifier.citation Boysan, Aysu; Tunca, Gülru Mutlu (2023). "DESIGN AND COUNTER DESIGN AGAINST CONSUMPTION: 1972 “ITALY, THE NEW DOMESTIC LANDSCAPE” EXHIBITION (1)", Metu Journal of the Faculty of Architecture, Vol. 40, No. 1, pp. 151-174. tr_TR
dc.identifier.issn 0258-5316
dc.identifier.uri http://hdl.handle.net/20.500.12416/8444
dc.description.abstract In Western Europe, the 1960s and 1970s covered the radical criticism of some European designers against mass production and consumption. Several Italian Radical designers raised the most compelling objection at an exhibition on the other side of the ocean: “Italy: The New Domestic Landscape” (INDL), curated by Emilio Ambasz in the Museum of Modern Art, New York, in 1972. INDL marked a significant moment in contemporary design history. For the show, Ambasz selected more than a hundred “objects” produced by Italian manufacturers and displayed them in specially designed cases in the garden area. Moreover, he invited eleven Italian designers to create unique “microenvironments” by interpreting concepts assigned by a “special design program,” such as environmental psychology, locality, urbanism, micro and macro-scale housing, consumerism, and mass production. Although the “objects” displayed in the garden were of great importance - since the event was one of the first instances of Italian design’s introduction to the American public-this study concentrates on the contradicting responses of Italian designers, under headings “design and counterdesign as postulation” for understanding the design philosophy behind the appearance of “design versus non-design” dialectics of that era, which is still a recognized topic in contemporary architectural theory. This study, therefore, analyzes the eclectic and postmodern approaches of six Italian designers in the “design” category and the provocative denials of Radical designers presented under the “counterdesign” category. It aims to understand better the impact of this discursive opposition made visible by the exhibition on the anticonsumerist approaches and the search for alternative methodologies, which subsequently increased among designers. tr_TR
dc.language.iso eng tr_TR
dc.relation.isversionof 10.4305/METU.JFA.2023.1.7 tr_TR
dc.rights info:eu-repo/semantics/openAccess tr_TR
dc.subject Consumer Society tr_TR
dc.subject Consumerism tr_TR
dc.subject Environments and Counter Environments tr_TR
dc.subject Mass Production tr_TR
dc.subject Radical Designers tr_TR
dc.title DESIGN AND COUNTER DESIGN AGAINST CONSUMPTION: 1972 “ITALY, THE NEW DOMESTIC LANDSCAPE” EXHIBITION (1) tr_TR
dc.title.alternative TÜKETİME KARŞI TASARIM VE KARŞIT TASARIM: 1972 “İTALYA: EVE AİT YENI BİR PEYZAJ” SERGISI tr_TR
dc.type article tr_TR
dc.relation.journal Metu Journal of the Faculty of Architecture tr_TR
dc.contributor.authorID 17487 tr_TR
dc.identifier.volume 40 tr_TR
dc.identifier.issue 1 tr_TR
dc.identifier.startpage 151 tr_TR
dc.identifier.endpage 174 tr_TR
dc.contributor.department Çankaya Üniversitesi, Mimarlık Fakültesi, İç Mimarlık Bölümü tr_TR


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