Cosmetics industry has a share of 135 billion dollars in the global market. The biggest multinational cosmetics companies in the world such as Avon, Procter and Gamble, Estee Lauder, Nivea, L’oreal are very much interested ...

Amaç – Bu çalışmanın amacı çevre dostu ambalajlı market ürünlerine ait fiyat, tasarım, algılanan kalite, çevresel tutum, beklenen fayda ve bilgi birikimi değişkenlerinin tüketicilerin tutumlarına, farkındalıklarına ve ...

Celebrity endorsement is an effective method of advertising due to the great influence they exertover the members of a society. The success of a brand can be completely intertwined with thesuccess of a celebrity. The ...

Celebrities always seem larger than life; it is when they die that we remember they are only human. With the emergence of the Internet and social networking sites, consumers are able to follow the daily activities of ...

Zincir marketler ülkemizde ve dünya pazarında önemli paya sahip olan perakende kuruluşlardır. Hemen herkes farklı zincir marketlerin birer müşterisi konumundadır. Müşteriye sunulan hizmetler, yoğun rekabetin yaşandığı ...

While anger is the dominant affective reaction following service failure, little research focused on its potentially damaging effects. Different consumers can have different emotional reactions to the same event depending ...

It is crucial for companies to find out relevant information about the purchasing agents within families since they play a great role in the shaping of marketing, sales and promotion strategies of a company. This article ...

Bu araştırmanın amacı, “yıldız gücü faktörleri” olarak bilinen; profesyonel güvenilirlik, sempatik kişilik, atletik uzmanlık, sosyal çekicilik ve karakteristik tarz faktörlerinin Y kuşağı tüketicilerin genel ve ...