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An empirical survey of consumer ethnocentrism in Kazakhstan and the preference of consumers on imported products

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dc.contributor.author Nakip, Mahir
dc.contributor.author Gökmen, Aytaç
dc.date.accessioned 2018-09-12T10:32:07Z
dc.date.available 2018-09-12T10:32:07Z
dc.date.issued 2017-07
dc.identifier.citation Nakip, M., Aytaç, G. (2017). An empirical survey of consumer ethnocentrism in Kazakhstan and the preference of consumers on imported products. Bilig, 82, 65-90. tr_TR
dc.identifier.issn 1301-0549
dc.identifier.uri http://hdl.handle.net/20.500.12416/1707
dc.description.abstract The reality of globalization declines the frontiers for cross border international trade and investments as well as functions as a means to converge the consumer needs and expectations on a global base. The convergence of the expectations of consumers is considerably beneficial for international businesses in their international marketing activities. However, this issue does not realize in every country or regional market. Yet, consumer ethnocentrism is a profound obstacle for international businesses which emphasis nationalistic sentiments, pride and the rejection of any product or idea that is made in another country without any rationale reasoning. Thus, this study is aimed at researching the subject of consumer ethnocentrism in the Central Asian Turkish Republic of Kazakhstan. The results indicate that there is not a strong relation between ethnocentric perceptions and product necessity in Kazakhstan. Also, sub-dimensions of ethnocentrism have different correlation levels with each imported products. In addition, religious and moral values are not effective factors in explaining the variation in imported products tr_TR
dc.language.iso eng tr_TR
dc.publisher Ahmet Yesevi Üniversitesi tr_TR
dc.rights info:eu-repo/semantics/closedAccess tr_TR
dc.subject International Marketing tr_TR
dc.subject International Business tr_TR
dc.subject Consumer Ethnocentrism tr_TR
dc.subject CETSCALE tr_TR
dc.subject Kazakhstan tr_TR
dc.title An empirical survey of consumer ethnocentrism in Kazakhstan and the preference of consumers on imported products tr_TR
dc.type article tr_TR
dc.relation.journal Bilig tr_TR
dc.contributor.authorID 118963 tr_TR
dc.identifier.volume 82 tr_TR
dc.identifier.startpage 65 tr_TR
dc.identifier.endpage 90 tr_TR
dc.contributor.department Çankaya Üniversitesi, İktisadi ve İdari Bilimler Fakültesi, Uluslararası Ticaret Bölümü tr_TR


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