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Rules of the Game: Strategy in Football Industry

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dc.contributor.author Şener, İrge
dc.contributor.author Karapolatgil, Ahmet Anıl
dc.date.accessioned 2020-04-19T23:49:39Z
dc.date.available 2020-04-19T23:49:39Z
dc.date.issued 2015
dc.identifier.citation Sener, Irge; Karapolatgil, Ahmet Anil, "Rules of the Game: Strategy in Football Industry", 11th International Strategic Management Conference, 207, pp. 10-19, (2015). tr_TR
dc.identifier.issn 1877-0428
dc.identifier.uri http://hdl.handle.net/20.500.12416/3365
dc.description.abstract Being one of the most popular sport industry in the world, football attracted interest not only for being a globalized sport and its impact on national identities, but also due to generation of high revenue from matchday, broadcast and commercial sources. With this study, strategic groups among the 50 global football club brands, based on these revenue is identified and the common main strategies of the groups are analyzed. Although many research is undertaken about strategic groups in various industries, similar research in sports industry is still at infancy. The findings indicate three different strategic groups, with member clubs of each group following similar strategies. In addition, brand value forms mobility barriers among strategic groups. (C) 2015 Published by Elsevier Ltd. tr_TR
dc.language.iso eng tr_TR
dc.publisher Elsevier Science tr_TR
dc.relation.isversionof 10.1016/j.sbspro.2015.10.143 tr_TR
dc.rights info:eu-repo/semantics/openAccess tr_TR
dc.subject Strategic Group tr_TR
dc.subject Mobility Barrier tr_TR
dc.subject Football Club tr_TR
dc.title Rules of the Game: Strategy in Football Industry tr_TR
dc.type conferenceObject tr_TR
dc.relation.journal 11th International Strategic Management Conference tr_TR
dc.contributor.authorID 21583 tr_TR
dc.identifier.volume 207 tr_TR
dc.identifier.startpage 10 tr_TR
dc.identifier.endpage 19 tr_TR
dc.contributor.department Çankaya Üniversitesi, İktisadi ve İdari Bilimler Fakültesi, İşletme Bölümü tr_TR


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