Browsing İktisadi ve İdari Bilimler Fakültesi by Subject "Purchasing Decision"

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Do Young Consumers Abandon Ship after a Celebrity Endorsement Scandal? Evidence from an Emerging Market

Akagün Ergin, Elif; Özdemir, Handan (2019)

Reklamlarda “ünlü kullanımı, şöhretli kişilerin toplumun bireyleri üzerindeki büyük nüfuzundan dolayı etkili bir yöntemdir. Bir markanın başarısı, bir ünlünün başarısı ile tamamen içiçe geçmiş olabilir. Bu araştırma, bir ...
Insights into Consumer Preference of Foreign Brand Names: Reality or Myth?

Akagün Ergin, Elif; Özsaçmacı, Bülent (2014)

This study builds from LeClerc et al.’s (1989, 1994) work on foreign branding effects, but it does so in the context of a developing East European country; as in the case of Turkey. The purpose of this exploratory research ...
The Angry Customers: A Reflection on Apparel Retailers in Turkey

A. Ergin, Elif; Özdemir, Handan; Özsaçmacı, Bülent (2015)

While anger is the dominant affective reaction following service failure, little research focused on its potentially damaging effects. Different consumers can have different emotional reactions to the same event depending ...
The rise in the sales of counterfeit brands: The case of Turkish consumers

Akagün Ergin, Elif (Academic Journals, 2010-08-18)

Counterfeiting activity is a worldwide phenomenon rapidly increasing in every country. Accounting for about 7% of global trade, counterfeit brands resemble the genuine goods but are typically of lower quality in terms of ...

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