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Do Young Consumers Abandon Ship after a Celebrity Endorsement Scandal? Evidence from an Emerging Market
Akagün Ergin, Elif
;
Özdemir, Handan
(
2019
)
Consumer Preferences for Fast Food Brands: Evidence from an Emerging Country
Özdemir, Handan
;
Akagün Ergin, Elif
(
2017
)
Brand Loyalty İn The Cosmetics Industry: A Field Study On Turkish Women‟s Brand Loyalty Among Cosmetics Products
Akagün Ergin, Elif
;
Özdemir, Handan
;
Parıltı, Nurettin
(
2005-05
)
Do Young Consumers Abandon Ship after a Celebrity Endorsement Scandal? Evidence from an Emerging Market
Akagün Ergin, Elif
;
Özdemir, Handan
(
2019
)
Milli ve Kültürel Değerlerin Marka Tercihine Etkisi: Televizyon Reklamları Üzerine Bir Araştırma
Özdemir, Handan
;
Akagün Ergin, Elif
;
Avcı, Mustafa Serhat
(
2021
)
Yıldız Gücü (Star Power): Yıldız Sporcular Y KuşağıTüketicilerinin Tüketim Kararlarını Etkiler Mi?
Özdemir, Handan
;
Akagün Ergin, Elif
;
Avcı, Mustafa Serhat
(
2021
)
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Author
Akagün Ergin, Elif (6)
Özdemir, Handan (6)
Avcı, Mustafa Serhat (2)
Parıltı, Nurettin (1)
Subject
Atletik Yıldız Gücü (1)
Celebrity Endorsement (1)
Celebrity Scandal (1)
Derinlemesine Mülakat (1)
Genç Türk Tüketiciler (1)
Markaya Karşı Tutum (1)
Milli ve Kültürel Değerler (1)
Nitel Araştırma (1)
Purchasing Decision (1)
Reklam (1)
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Date Issued
2020 - 2021 (2)
2010 - 2019 (3)
2005 - 2009 (1)
Has File(s)
Yes (6)