Abstract:
The purpose of the study is to introduce factors impact on purchasing behavior in real estate marketing.
The seven factors analyzed—location, structural factor, neighborhood, social factor, reference group,
financial, advertising—have a direct effect on real estate purchasing behavior. A questionnaire
prepared for this purpose was applied to 235 randomly selected people and the collected data were
analyzed by variance analysis method. According to the results of the statistical analysis, factors such
as location, structural factor, social factor, neighborhood, financial, advertising factor influence the
purchasing behavior of the real estate, and it is observed that the reference groups do not affect the
purchasing behavior.