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Real Estate Marketing and Factors Impacting Real Estate Purchasing: An Application on Turkey.

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dc.contributor.author Likos, Mustafa
dc.contributor.author Nakip, Mahir
dc.contributor.author Gökmen, Aytaç
dc.date.accessioned 2020-11-23T08:30:59Z
dc.date.available 2020-11-23T08:30:59Z
dc.date.issued 2019-07
dc.identifier.citation Likos, Mustafa; Nakip, Mahir; Gökmen, Aytaç (2019). "Real Estate Marketing and Factors Impacting Real Estate Purchasing: An Application on Turkey.", International Journal of Applied Management Sciences and Engineering, Vol. 6, No. 2, pp. 15-35. tr_TR
dc.identifier.issn 2327-7483
dc.identifier.uri http://hdl.handle.net/20.500.12416/4181
dc.description.abstract The purpose of the study is to introduce factors impact on purchasing behavior in real estate marketing. The seven factors analyzed—location, structural factor, neighborhood, social factor, reference group, financial, advertising—have a direct effect on real estate purchasing behavior. A questionnaire prepared for this purpose was applied to 235 randomly selected people and the collected data were analyzed by variance analysis method. According to the results of the statistical analysis, factors such as location, structural factor, social factor, neighborhood, financial, advertising factor influence the purchasing behavior of the real estate, and it is observed that the reference groups do not affect the purchasing behavior. tr_TR
dc.language.iso eng tr_TR
dc.relation.isversionof 10.4018/IJAMSE.2019070102 tr_TR
dc.rights info:eu-repo/semantics/closedAccess tr_TR
dc.subject Marketing tr_TR
dc.subject Purchasing Behavior tr_TR
dc.subject Real Estate tr_TR
dc.subject Real Estate Marketing tr_TR
dc.title Real Estate Marketing and Factors Impacting Real Estate Purchasing: An Application on Turkey. tr_TR
dc.type article tr_TR
dc.relation.journal International Journal of Applied Management Sciences and Engineering tr_TR
dc.contributor.authorID 118963 tr_TR
dc.contributor.authorID 17660 tr_TR
dc.identifier.volume 6 tr_TR
dc.identifier.issue 2 tr_TR
dc.identifier.startpage 15 tr_TR
dc.identifier.endpage 35 tr_TR
dc.contributor.department Çankaya Üniversitesi, İktisadi ve İdari Bilimler Fakültesi, Uluslararası Ticaret Bölümü tr_TR


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