Utilizing survey data collected over three rounds, this paper investigates the impact of pre-COVID innovation performance, innovation type, sources of knowledge, and the moderating role of financial constraints on survival ...
Bu çalışmada, Türkiye’de faaliyet gösteren bankaların sermaye tamponlarının iş çevrimleri ve kredi büyümesi ile ilişkisi 2002-2017 dönemi için üç aylık veriler kullanılarak incelenmiştir. Tahminler sistem ...
This study examines the convergence hypothesis of natural gas price series of Russian Federation and USA using both linear and nonlinear time series techniques Russian Federation and USA during the period of 1991-2011. ...
Pazarlama literatüründe marka kişiliği kavramı araştırmalara konu olmaya başladığı dönemden bu yana pek çok kategoride yer alan markaya yüklenen kişilik özellikleri çeşitli karşılaştırmalara konu olmuştur. Bir tüketicinin ...
In recent years business ethics and social responsibility have gained great importance in marketing practices, especially in societal marketing practices. Businesses infinitely struggle to indicate their contributions to ...
This paper analyses the stochastic pattern of health care spending for 188 countries around the world which are categorized into four groups based on the World Bank income categories. The main motivation of this ar-ticle ...
This paper empirically investigates the cyclical behavior of price-cost marginsfor Turkish banks over the 2002q1-2017q3 period by exploiting dynamic panel datamodeling approaches. The estimation results indicate that margins ...
This study builds from LeClerc et al.’s (1989, 1994) work on foreign branding effects, but it does so in the
context of a developing East European country; as in the case of Turkey. The purpose of this exploratory
research ...
In this paper, we try to determine whether loyalty cards issued by stores have an impact on customer
loyalty and how loyalty cards compare with other factors companies can use to increase loyalty in
general. Based on the ...
Özsuca Erenoğlu, Ekin Ayşe; Acar, Elif Öznur(2020-12)
After the subprime meltdown, the Federal Reserve focused its attention on US non-farm payroll data in order to pave the way for its fund rate hikes. As time went by,the Federal Reserve deemed particularly one ...
This paper analyses the relationship between foreign direct investment inflows and pollution emissions for 139 countries during the period of 1970-2015 and the countries are classified into four groups regarding to the ...
This study analyses the relationship between energy consumption and economic growth for 119 countries during the period of 1970-2015, classified into four groups regarding to the World Bank income ranking. The main motivation ...
The goal of achieving a single European market for electricity has been one of the main objectives for European countries since the “Single European Act” of 1988. The main purpose of this study is to examine whether the ...
This study investigates the relationship between external borrowing and economic growth in the Commonwealth Independent States during the period 1995–2018. Autoregressive distributed lag (ARDL) model is employed to determine ...
This study investigates the stochastic properties of renewable energy consumption series across 11 Commonwealth of Independent States countries through the period of 1990-2015. For this purpose, along with traditional ...
It is important for marketers to understand the individuals' buying decisions in a competitive environment. The concept of decision making style is one of the key determinants of consumers' behavioral patterns. This study ...
Influencer marketing increases brand awareness by generating appropriate content to attract the attention of consumers in a virtual environment in accordance with the brand texture. This chapter explores research to determine ...
Modern pazarlama yaklaşımı, tüketicilerin farklı özelliklerini de göz önüne alarak, talepler ve
ihtiyaçlar üzerine odaklanmaktadır. Tüketicileri alışverişe yönlendiren nedenlerin tespiti ve
bunun yanı sıra hangi pazarlama ...
Bu çalışma, yeşil pazarlama faaliyetlerinde, yeşil marka farkındalığı ile tüketici satın alma
niyetleri arasındaki ilişkinin incelenmesini amaçlamaktadır. Bu araştırma, nicel tabanlı ilişkisel
tarama modelinde betimsel ...