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A Relationship Marketing Strategy in Brand Communication: Influencer Marketing Strategy

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dc.contributor.author Özsaçmacı, Bülent
dc.contributor.author Dursun, Tolga
dc.date.accessioned 2021-06-18T11:21:51Z
dc.date.available 2021-06-18T11:21:51Z
dc.date.issued 2020
dc.identifier.citation Özsaçmacı, Bülent; Dursun, Tolga. "A Relationship Marketing Strategy in Brand Communication: Influencer Marketing Strategy", Impacts of Online Advertising on Business Performance, IGI Global, 2020, pp. 52-80. tr_TR
dc.identifier.isbn 9781799816188
dc.identifier.isbn 9781799816201
dc.identifier.isbn 9781799816195
dc.identifier.isbn 1799816184
dc.identifier.uri http://hdl.handle.net/20.500.12416/4835
dc.description.abstract Influencer marketing increases brand awareness by generating appropriate content to attract the attention of consumers in a virtual environment in accordance with the brand texture. This chapter explores research to determine importance of influencer marketing in the brand communication area, which is based on relationship marketing. Authors mainly focus on influencer marketing and its connection with relationship marketing. They describe the constituent parts of the topics and illustrate them with the case studies and statistical facts. The authors strongly claim influencer marketing shares similar variables with relationship marketing and their basic keywords are related. tr_TR
dc.language.iso eng tr_TR
dc.publisher IGI Global tr_TR
dc.relation.isversionof 10.4018/978-1-7998-1618-8 tr_TR
dc.rights info:eu-repo/semantics/closedAccess tr_TR
dc.title A Relationship Marketing Strategy in Brand Communication: Influencer Marketing Strategy tr_TR
dc.type bookPart tr_TR
dc.relation.journal Impacts of Online Advertising on Business Performance tr_TR
dc.contributor.authorID 19729 tr_TR
dc.identifier.startpage 52 tr_TR
dc.identifier.endpage 80 tr_TR
dc.contributor.department Çankaya Üniversitesi, Meslek Yüksekokulu, Dış Ticaret Bölümü tr_TR


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