Teknolojinin ve internetin gelişmesiyle birlikte dijital pazarlama kavramı kendini gösterip, insanların rahatça alışveriş yapmasını sağlamıştır. İletişimin gelişmesi ve sosyal medya faktörünün de ortaya çıkmasıyla birlikte ...
Today, video games market is one of the biggest and fast growing entertainment industry. The market is projected to be worth of $ 68 trillion in 2012. However, this market is unable to attract the attention of female ...
The aim of this research was to explore the effect of packaging on the purchasing behavior of tween consumers. More specifically, the purpose here was to identify the key factors that influence tweens’ preferences of various ...