This study builds from LeClerc et al.’s (1989, 1994) work on foreign branding effects, but it does so in the
context of a developing East European country; as in the case of Turkey. The purpose of this exploratory
research ...
In this paper, we try to determine whether loyalty cards issued by stores have an impact on customer
loyalty and how loyalty cards compare with other factors companies can use to increase loyalty in
general. Based on the ...
The purpose of this study is to analyze the causes of the Greece debt crisis and discuss about possible solutions for the Greek economy in Post - Keynesian perspective. In this framework, first, the establishment and ...
Rasyonel seçimler, temel ihtiyaçların uyumlu ve tutarlı bir şekilde giderildiği ve elde edilecek faydanın en üst düzeyde olduğu seçimler olarak tanımlanır. Günlük hayattaki insan seçimleri genellikle rasyonellik varsayımına ...