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Heuristic and analytic color decision making in the introductıry design education

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dc.contributor.author Ertez Ural, Sibel
dc.contributor.author Akbay, Saadet
dc.contributor.author Altay, Burçak
dc.date.accessioned 2023-12-05T11:45:09Z
dc.date.available 2023-12-05T11:45:09Z
dc.date.issued 2017
dc.identifier.citation Ertez Ural, Sibel; Akbay, Saadet; Altay, Burçak (2017). "Progression of color decision making in introductory design education", Color Research & Application, Vol. 42, No. 6. tr_TR
dc.identifier.uri http://hdl.handle.net/20.500.12416/6740
dc.description.abstract Color comprises both subjective and objective aspects within its contextual nature.Research on color design tends to explore this seemingly contradictory concernsfrom theoretical point of view, as well as architectural and design practice. The aimof this study was to observe subjective, intuitive or heuristic and objective,knowledge-based or analytical attitudes toward color in design education. In thestudy 84 introductory design students were surveyed progressively to understandtheir color decision criteria after completion of three 2-dimensional colored exercises,specific in terms of color education. Students’responses to open-ended questionswere coded according to the 5 categories, under 2 decision making processes derivedfrom the literature; heuristic approach: preferential and symbolic criteria, and ana-lytic reasoning: formal, thematic, and systematic criteria. A distinction betweenassociative and emotional aspects of symbolic criteria was also revealed by the dataanalysis. The findings showed a shift from heuristic responses to analytic reasoning,as expected. Additionally, it is also investigated that students not only used heuristicapproaches but also analytical components (formal and systematic) of color decisionmaking in varying degrees as well, even before any color subjects covered. Thematiccolor decisions became a major part of the students’design considerations upon com-pletion of color subjects. The observed increase in the number of color criteriainterrelated by the students’among almost all categories explicated a complex deci-sion making process particularly in color design and education. These findings wereexpected to lead to some further understanding in color decision making in design. tr_TR
dc.language.iso eng tr_TR
dc.relation.isversionof 10.1002/col.22129 tr_TR
dc.rights info:eu-repo/semantics/closedAccess tr_TR
dc.subject Basic Design tr_TR
dc.subject Color Decision Making tr_TR
dc.subject Design tr_TR
dc.subject Design Education tr_TR
dc.subject Introductory Design Education tr_TR
dc.title Heuristic and analytic color decision making in the introductıry design education tr_TR
dc.type article tr_TR
dc.relation.journal Color Research & Application tr_TR
dc.contributor.authorID 21742 tr_TR
dc.identifier.volume 42 tr_TR
dc.identifier.issue 6 tr_TR
dc.contributor.department Çankaya Üniversitesi, Mimarlık Fakültesi, İç Mimarlık Bölümü tr_TR


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