Abstract:
Users' evaluations of the restaurant environment are influenced by various design factors
and their level of satisfaction and comfort, of which colour is an essential component.
Several studies in the literature have demonstrated the influence of colour in interior design
on human behaviour and psychology in various contexts. This study investigates the spatial
factors influencing users' satisfaction in quick-casual restaurants. User satisfaction was
measured using four major elements: product, service, price, and physical environment.
This study used a questionnaire to assess user satisfaction in four quick-casual restaurants
in Ankara, Turkey. The emphasis on colour effects was intended to evaluate the physical
environment of the restaurants. The study results, which included the participation of 120
restaurant users, show that participants rated the various restaurant environments in a
variety of ways. The assessments provided by the participants are statistically tested for
significant differences based on gender, frequency of restaurant usage, and colour
properties for both user satisfaction and the evaluation of the physical environment using
one-way between groups of variance (ANOVA) (p < 0.05). The findings show that
demographics have a limited influence on restaurant user satisfaction, though it varies
depending on colour properties. Additionally, the results suggest that the environmental
colours of quick-casual restaurants significantly influence user satisfaction, overall
satisfaction levels, and the evaluation of the physical environments
