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A Revıew On Onlıne Reputatıon Management And Onlıne Reputatıon Components

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dc.contributor.author Şirzad, Nefise
dc.date.accessioned 2024-02-14T07:51:23Z
dc.date.available 2024-02-14T07:51:23Z
dc.date.issued 2022
dc.identifier.citation Şirzad, N. (2022). "A Revıew On Onlıne Reputatıon Management And Onlıne Reputatıon Components", Doğuş Üniversitesi Dergisi, Vol.23, No.1, pp.219-242 tr_TR
dc.identifier.issn 1302-6739
dc.identifier.uri http://hdl.handle.net/20.500.12416/7215
dc.description.abstract Developments in communication and information technologies have obliged corporations to be aware of the importance of their reputation in the virtual world as well as the real world. Corporations with a robust reputation are more attractive to investors and customers. At the same time, corporations having a robust corporate reputation manages crises more successfully. Reputation management is among the primary functions of public relations practices. One of the essential purposes of public relations practices is to manage the relations between corporations and their audiences, develop and maintain a strong reputation both in the real and virtual worlds. In this paper, the definitions of corporate reputation, online reputation, online reputation management concepts and the importance of these concepts in customer relations, communication and public relations are explained. This study aims to define the components that create, develop and maintain a robust reputation in the virtual world, examin the relationship between these components and explain their functions with concrete examples. Search engine optimization, social media activities and consumer-generated content constitute online reputation managements components. In order to embody the relations between these components, Turkey's two e-commerce websites were examined with the case study method. tr_TR
dc.language.iso eng tr_TR
dc.relation.isversionof 10.31671/doujournal.957602 tr_TR
dc.rights info:eu-repo/semantics/openAccess tr_TR
dc.subject Reputation tr_TR
dc.subject Online Reputation tr_TR
dc.subject Social Media tr_TR
dc.subject Online Reputation Management tr_TR
dc.subject Consumer Generated Media tr_TR
dc.title A Revıew On Onlıne Reputatıon Management And Onlıne Reputatıon Components tr_TR
dc.type article tr_TR
dc.relation.journal Doğuş Üniversitesi Dergisi tr_TR
dc.contributor.authorID 292276 tr_TR
dc.identifier.volume 23 tr_TR
dc.identifier.issue 1 tr_TR
dc.identifier.startpage 219 tr_TR
dc.identifier.endpage 242 tr_TR
dc.contributor.department Çankaya Üniversitesi, İktisadi ve İdari Bilimler Fakültesi, Halkla İlişkiler ve Reklamcılık Bölümü tr_TR


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