Özet:
Besides providing people's daily transportation, cars also meet the psychological needs and the
corporeal needs such as recreation, entertainment and trip. Academicians on the other side constitute
a part of the society taken as a role model to pursue with interest whose ideas wondered. Therefore,
this study investigates the existence of relationship between the purchase and use of cars which is an
indispensable product due to demographic structures of academicians. Academicians are given a
questionnaire according to demographics such as age, gender, income level and by the psychological
factors such as the personality and learning-related features as well. The research questionnaire
consisting of 2 pages was applied on 135 academicians who work in schools on different social and
science areas. Applied survey data is processed with SPSS 20.0 and discriminant analysis was made
to a number of hypotheses and then Wilks' Lambda test control is conducted. As a result, at the level
of 5% significance, it was found that there exists difference between gender and monthly income
with the preferred automobile brand they find attractive and difference between age and monthly
income with frequences of car purchase. In this case, the monthly income among the demographic
factors that affects the choice of buying a car is very effective, and age and gender are among the
other influential factors.