Akademisyenlerin Otomobil Alım Tercihlerini Etkileyen Faktörler

Abstract

Besides providing people's daily transportation, cars also meet the psychological needs and the corporeal needs such as recreation, entertainment and trip. Academicians on the other side constitute a part of the society taken as a role model to pursue with interest whose ideas wondered. Therefore, this study investigates the existence of relationship between the purchase and use of cars which is an indispensable product due to demographic structures of academicians. Academicians are given a questionnaire according to demographics such as age, gender, income level and by the psychological factors such as the personality and learning-related features as well. The research questionnaire consisting of 2 pages was applied on 135 academicians who work in schools on different social and science areas. Applied survey data is processed with SPSS 20.0 and discriminant analysis was made to a number of hypotheses and then Wilks' Lambda test control is conducted. As a result, at the level of 5% significance, it was found that there exists difference between gender and monthly income with the preferred automobile brand they find attractive and difference between age and monthly income with frequences of car purchase. In this case, the monthly income among the demographic factors that affects the choice of buying a car is very effective, and age and gender are among the other influential factors.