Abstract:
Motivators can be defined as specific catalysts that drive people to act in a certain way. These
motivators are important for promoting green buildings and have a clear impact on
decision-makers to adopt and implement the green building concept in architectural practice.
This paper presents a comprehensive literature review to identify the important motivators for
the adoption of green buildings among the stakeholders of the construction industry, the
categorization and efficiency of green building motivators, and also the strategies for green
building motivators.
By reviewing 32 relevant studies conducted in different countries from 2008 to 2017, a total
of 26 factors were identified as the main motivators to promote green buildings. These green
building motivators were categorized into environmental, economic, and social motivators.
With regard to efficiency, it was found that all green building motivators, whether
environmental, economic or social are important for promoting green buildings and to
determine a priority among these categories was not possible. The strategies for the adoption
of green building motivators were also found. It is notable that the government has the
greatest role to motivate stakeholders to adopt and implement the green building concept.
The literature review of this study has a wide scope, covering most of the countries in the
world, including developed and developing countries from the West to East. Hence, unlike
most studies on the main issue of this paper that focus on a specific country or region, this
in-depth research led to the development of a list of motivators for green buildings, derived
from an extensive range of nations, which vary from environmental, economic, and social This paper is expected to provide valuable information for decision-makers in the
construction industry, namely, governmental authorities, design teams, and owners of projects
regarding what motivate people to help further promote green buildings. The findings may
also be useful for researchers to pursue further analyses on similar topics.
