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The Effect Of Brand Associations: A Field Study On Turkish Consumers

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dc.contributor.author Ergin, Elif Akagun
dc.contributor.author Özsaçmacı, Bülent
dc.contributor.author Özdemir, Handan
dc.date.accessioned 2024-04-29T12:23:45Z
dc.date.available 2024-04-29T12:23:45Z
dc.date.issued 2011-02
dc.identifier.citation Ergin, Elif Akagun; Özsaçmacı, Bülent; Özdemir, H. (2011). "The Effect Of Brand Associations: A Field Study On Turkish Consumers", International Business & Economics Research Journal, Vol.5, No.8. tr_TR
dc.identifier.issn 2157-9393
dc.identifier.uri http://hdl.handle.net/20.500.12416/8071
dc.description.abstract Over the last decades, companies have significantly increased their investments in the creation and development of brands. The brand creates value for both the consumers and the company. Consumers brand associations are a key element in brand management. Managers are interested in both the intensity and the strength of brand associations. This paper studies whether different types of brand associations have an impact on the purchasing decisions of consumers. This study was carried out at six of the biggest shopping malls in Ankara, Turkey with the participation of 601 consumers between the ages of 15-35. tr_TR
dc.language.iso eng tr_TR
dc.relation.isversionof https://doi.org/10.19030/iber.v5i8.3499 tr_TR
dc.rights info:eu-repo/semantics/closedAccess tr_TR
dc.title The Effect Of Brand Associations: A Field Study On Turkish Consumers tr_TR
dc.type article tr_TR
dc.relation.journal International Business & Economics Research Journal tr_TR
dc.contributor.authorID 120408 tr_TR
dc.contributor.authorID 19729 tr_TR
dc.identifier.volume 5 tr_TR
dc.identifier.issue 8 tr_TR
dc.contributor.department Çankaya Üniversitesi, İktisadi ve İdari Bilimler Fakültesi,E-Ticaret ve Pazarlama Bölümü tr_TR


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